Eons ago you could succeed as a web copywriter simply by writing your words on paper and then having it typed;
however, since the introduction of personal computers, web copywriters who didn’t use them were quickly left in the dust, marginalized and left to fend for themselves. Learning a few simple programs like MS Word became essential for success.
Then the Internet became commonplace and we all had to adapt to use browsers, communicate online and do research. Today it would be impossible to make a living as a copywriter without being able to communicate online.
One doesn’t has to be the first web copywriter to learn computer skills. There seems to be an introductory period. But then suddenly a copywriter find he or she has ran out of time to learn what computer skills copywriter needs to succeed.
The time to get down to brass tacks and learn to become a web copywriter is now.
Just a few short years ago a copywriter would be talking with a client or prospect who might ask, “I love your print work, but I was wondering, do you do web copywriting as well?”
Back in those early days of the usage of to a clpersonal computers, if you had told a client you didn’t do web writing but just print writing, it wasn’t a problem.
But with web writing, you no longer have the luxury of waiting. You can no longer say that you don’t do web copywriter, or that you don’t have the skills or expertise to write for the web.
Your clients know that web copywriting requires a very particular set of skills. And they know that they require web copywriters who have the skills and ability to write online. More companies are going online today, and more of their marketing budgets are being spent on the web.
You need to be asking yourself this: “Can I continue to hold off on learning my web copywriting skills, or can I keep trying to write for print?”
Nope. You can’t do that anymore.
You can’t get away with telling clients that you have slow internet access. You can’t tell them you don’t understand how the web works. You can’t even say that you don’t know anything about SEO, SEM or PPC. And autoresponders? You’ve got to know something about them as well!
If you don’t dig in and learn the skills, you will find yourself being pushed aside, and others will take your place.
That’s simply not something you want to happen, especially if your livelihood depends on being a freelance writer!
But, there is good news. web copywriters who took the time to learn how to write for the web just a short time ago are doing very well today. There is enormous demand, and this space is growing by leaps and bounds.
You’ll like to know that billions of dollars are being spent for marketing online every single month.
That’s BILLIONS… not just millions.
Here are just a few ways that you can make money as a web copywriter online:
- Writing special reports…
- Social networking…
- Social media campaigns…
- PPC campaigns…
- Writing white papers…
So…. what are you waiting for. Upgrade your skills now!