How to Sway a Car Dealer to Give You a Car For Your Price

Some savvy car buyers have come up with what is deemed a brilliant strategy to buy a new car: Before you enter a car dealership, you owe it to yourself to Get a FREE price quote from dealers in your area!.

In fact, it is imperative that you get the invoice price of the new car, minivan, SUV or truck which you want to buy. As soon as you know what the car dealer paid for the vehicle, you can better sway a car dealer to sell you a car for your price.

When you have done your due diligence, you can approach Joe “the shrewd car salesman” and use the invoice price to get the vehicle you deserve. To win BIG, you must be prepared to negotiate with the car dealer.

It is imperative that you use the invoice price as a price negotiation tool. Any car buyer who is not prepared to negotiate with Joe “the shrewd car salesman” will pay too much for the vehicle he or she wants. That is a fact!

Oftentimes, many unsuspecting car buyers do not know the actual price of any auto for which a car dealer paid the manufacturer. Moreover, they do not realize that they must be aggressive in finding a reliable source for the “actual invoice price,” which is the foundation on which any car-buying negotiation is based. Sometimes, you could win a car-buying negotiation based on the invoice price alone.

To find the invoice price for the new vehicle you want, you must be cautious. You must be aware of the many auto-related Web sites on which bogus car prices are posted. If you aren’t careful, you will overpay on your next or future car purchase. The prices on those bogus Web site are utterly worthless.

Many dealerships own many Web sites, hoping to lure you to their showrooms with their advertised prices. By taking your time, you will pay less for any vehicle. If you are prepared, you should fare well. Visit only reputable web sites which have no ties to dealerships.

You owe it to yourself to make an informed car buying decision and get a FREE price quote in less than 60 seconds!

Once you have the invoice price, you can enter any dealership with confidence. Remember, the key to success is knowing what the dealer actually paid for the car, minivan, SUV or truck. Finally, you have the advantage of entering any car dealership and pay below what the dealer paid the manufacturer for the vehicle. Yes, you can buy “below the car invoice price.”

Next, get a car loan for your bank or credit union before you can confidently approach any salesperson. Once you know how much you can get from your bank or credit union, ask them to assist you in paying the car dealer. Any competent loan officer know the games the dealers play.

At any rate, never let the car salesperson pressure you into paying too much on your next auto purchase. To increase your chances to pay your preferred price, you should mentally break the car-buying process into five phases as you negotiate with a salesperson. In fact, memorize the following five phases and take charge of the negotiation:

  1. The Invoice Price Phase: After test driving the vehicle, start the negotiation process by asking the salesperson what is the price of the vehicle. Then, show the salesperson the invoice price to sway him or her to sell you the vehicle at the price you are willing to buy. Do not give him or her your invoice price sheet and don’t let him or her leave the office with it. If he won’t work with you, stop the negotiation and leave the dealership!
  2. The Add-on/Options Phase: Do not let the salesperson pressure you into paying for add-ons like Scotch Guard protection or an expensive car stereo system; however, you must pay for the transportation fee for delivering the car from the factory, license tag, insurance, registration. Tell the salesperson that a friend will take you to the dealership later to pickup your car, avoiding to pay the dealership a “drop off/delivery charge” to deliver the vehicle to your home or office. If he won’t work with you, stop the negotiation and leave the dealership!
  3. The Trade-In Car Phase: Is your old car clean and in great shape? If so, do not swap it for the new vehicle. You will be better off selling the old car yourself and get more money. If he keep insisting that you trade in your old car, stop the negotiation and leave the dealership!
  4. The Financing Phase: Tell the salesperson that you got a car loan for your bank or credit union and that you do not need financing from the car dealership. If he insists on pressuring you to get financing from the dealership, stop the negotiation and leave immediately!
  5. The Vehicle Warranty Phase: Do not let the salesperson pressure you to pay for a warranty and related services you may not need. If the warranty specialist insists on pressuring you to get a warranty plan from the dealership, stop the negotiation and leave immediately!

To outsmart Joe “the shrewd car salesman,” you must be prepared. Sway the car dealer to let you buy a new car for the price you are willing to pay.

About Wil Ford

Wil Ford — a disabled U.S. Marine veteran and the founder of Wil's Domain — is a technologist extraordinaire with whom bloggers, Webmasters, Web developers and other technologist extraordinaires from around the world connect. A native of New York City, Wil writes articles on many and varied topics in which he is sincerely interested.
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